Sales and Marketing Strategy

M&L Distributors concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector.

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.

Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.

Featured Product Brands
Click to view Mantellis
Mantelli’s range of niche biscuits and cookies do justice to their motto “Feeling Good about What You Eat!” They have a hand made component which differentiates them fro ...
Click to view Maldon
Maldon Salt is known worldwide as a unique high-quality product produced using traditional natural methods. It is this combination of quality and tradition that has won it international a ...
Click to view Conimex
A taste of Indonesian, with healthy ingredients, easy-to-prepare dishes and well balanced flavours. Enjoy oriental cuisine with the Conimex product range, a variety of authentic and delic ...
Click to view Delba
Founded in 1983, Delba is now one of the leading producers of wholegrain products. Their innovative stay-fresh-box and quality products have seen them rank amongst the leaders in the comp ...