Sales and Marketing Strategy

M&L Distributors concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector.

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.

Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.

Featured Product Brands
Click to view Sheese
Answering the demand for a dairy-free alternative to cheese, that really tastes like cheese, Bute Island Foods started making Vegan cheese, known as Sheese, in 1988. They now produce ...
Click to view Bergader
For more than a hundred years the Bergader cheese dairy has gained a reputation for their traditional Bavarian cheese. By combining their unique heritage and expert knowledge with modern ...
Click to view Kalloni
Established in 1950 Kalloni produce high quality food filled with traditional flavours. From canned fish to pickled olives and of course Tarama. Gourmet Greek meze at its best. ...
Click to view Indezi
South African company, Indezi River Cheese is the manufacturer of the finest quality cows' milk cheese and an assorted range of speciality goats' milk cheese.  They only use ...