Sales and Marketing Strategy

M&L Distributors concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector.

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.

Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.

Featured Product Brands
Click to view Vertmont
Vermont is the largest producer of pure maple syrup in the U.S. With perfect climate and soil conditions Vermont's maple syrup is 100% natural. They do take their syrup seriously in t ...
Click to view Post
Healthy and tasty breakfast cereals including grape nuts, corn flakes, shredded wheat, honey bunches, and raisin brain. CW Post introduced grape nuts in 1897 which was one of the first ev ...
Click to view Ortalli
The Ortalli family have been producing Balsamic Vinegar since 1899 and the company now offers a full range of balsamic vinegars for retail and foodservice, as well as more innovative prod ...
Click to view Shogun quinoa
Quinoa is a grain-like crop grown primarily for its edible seeds. Quinoa can be served on its own as a side dish, with a bit ...