Sales and Marketing Strategy

M&L Distributors concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector.

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.

Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.

Featured Product Brands
Click to view King Oscar
King Oscar is a Norwegian canned seafood company with a history dating back more than 100 years. People who love sardines, anchovies, kippers, mackerel, herring, tuna, seafood recipes, co ...
Click to view Yutaka extension
Wakame miso soup is a slightly sweet soup made using seaweed (wakame)  Instant miso soup with bonito is a soup with flakes ...
Click to view Gundelsheim
Gundelsheim was founded in 1920 in the town of Gundelsheim, located in the south of Heidelberg in the valley of the Neckar. The company's main products are sweet and sour pickled gher ...
Click to view Shogun
The noodle is a type of staple food made from some type of unleavened dough which is rolled flat and cut into one of a variety of shapes.. They are often pan-fried or deep- ...